THE LEXUS LIFE STORY: HOW A LUXURY GLOBAL BRAND WAS CREATED
lexus.eu
THE LEXUS LIFE STORY: HOW A LUXURY GLOBAL BRAND WAS CREATED
This short film, produced as a virtual reality video, relates how Lexus has successfully established itself as an innovative global brand across the past three decades.It describes the challenges it faced when first seeking to enter the luxury market, and how it has drawn on the Japanese traditions of omotenashi hospitality and takumi craftsmans...
Dec 18, 2020
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