Burger king is encouraging fans to ‘burn’ the adverts of rival fast food chains using a new augmented reality app that sees billboards engulfed in flames. as a video spot for the ‘burn that ad’ campaign shows, mobile users can overlay digital images of a blazing inferno that burns away competitors’ ads to reveal a mobile coupon for a free whopper sandwich from the chain’s nearest location. | Augmented Reality Gaming
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FacebookAugmented Reality Gaming
Burger king is encouraging fans to ‘burn’ the adverts of rival fast food chains using a new augmented reality app that sees billboards engulfed in flames. as a video spot for the ‘burn
Burger king is encouraging fans to ‘burn’ the adverts of rival fast food chains using a new augmented reality app that sees billboards engulfed in flames. as a video spot for the ‘burn that ad’ campaign shows, mobile users can overlay digital images of a blazing inferno that burns away competitors’ ads to reveal a mobile coupon for a ...
9.5K viewsMar 22, 2019
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🔥Burger King did something super cool! In 2019, they started a campaign called "Burn That Ad". You could use their app to burn other fast food ads with 'Augmented Reality' (AR) and get a FREE Whopper 🍔. It shows that sometimes, you need big, bold ideas to stand out and get noticed. Playing it safe isn’t always the best! What do you think—awesome or too bold? #burgerking #marketingcampaign | BuzzLeap
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