William Shatner is back, and he's talking sh*t for Raisin Bran's Super Bowl 60 ad. The spot stars the 94-year-old actor as "Will Shat," a Star Trek-inspired character who teleports to save people from fiber deficiency. The spot is packed with digestive humor and marks Kellogg's first Super Bowl appearance in 15 years. The campaign kicked off with staged paparazzi photos of Shatner eating cereal, treating the Big Game as a multi-week narrative rather than a single moment. It positions Raisin Bran

233K views · 9K reactions | Happy birthday to the 91-year-young William Shatner. Listen in as this iconic star pays tribute to his pal George Lucas at the 33rd AFI Life Achievement Award tribute. He definitely did it his way! Star Trek Star Wars | American Film Institute | Facebook

276K views · 3.8K reactions | “No description can equal this.” Footage captures reactions of 90-year-old William Shatner, the oldest person to travel to space, and his fellow Blue Origin crew members on their historic trip. https://abcn.ws/3FOvphS | ABC News | Facebook

William Shatner captured the hearts and minds of dreamers around the world as Captain Kirk 55 years ago. Experience his inspirational journey in Prime Video’s newest special, Shatner in Space, available now 🚀 | Prime Movies

15K views · 594 reactions | In celebration of William Shatner's birthday, we take a look back at his iconic career. Which of his 248 acting credits is your favorite? https://imdb.to/3isf73O | IMDb | Facebook