Beyoncé and Levi’s reinterpret classic Laundrette ad
Beyoncé and Levi’s reinterpret classic Laundrette ad
Oct 1, 2024
creativereview.co.uk
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How Levi’s® Laundrette Ad Reignited the 501® - Levi Strauss & Co
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levistrauss.com
The ‘Launderette’ was shown for the first time on Boxing Day 1985. Owing to this ad, the sales of Levi’s 501 shot up by an incredible 800%, which eventually had to be taken off the air because the company couldn’t produce enough jeans to meet the new demand. By 1987, the sales of Levi’s jeans were reported to be 20 times what they had been just 3 years earlier! | Saffron Lifestyle Traders Pvt. Ltd.
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