تحليل الـ ROPO# (Research Online, Purchase Offline) يعتبر هامًا لفهم سلوك المستهلكين في قنوات التوزيع الإلكترونية والمحلات الـ offline. يساعد في تتبع رحلة العميل من البحث عبر الإنترنت إلى عملية الشراء في المحلات الفعلية. أهمية التحليل تكمن في تحديد فرص التكامل بين قنوات التوزيع الاكترونية و والاخري التقليدية وتأثير التواجد عبر الإنترنت في قرارات الشراء الفعلية، مما يوفر رؤى حيوية للتسويق وتحسين استراتيجيات التوزيع. يساعد أيضًا في تحسين تجربة التسوق عبر القنوات المختلفة وضمان تكاملها بشكل فعّال.
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