Did you know that Levi's were the first to add rivets to their pants, which was born out of the need for durable workwear? 👖 📺 Riveted: The History of Jeans | Stream free on SBS On Demand here: https://bit.ly/3RnGFbT | SBS Australia
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Levi Strauss brought the market know-how and Jacob Davis brought the copper rivet reinforcement. Together, they crafted an icon. RIVETED: THE HISTORY OF JEANS premieres Mon Feb 7 at 9/8c → pbs.org/wgbh/americanexperience/films/riveted-history-of-jeans | American Experience | PBS
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