Poppi Founders share the story behind their flavorful rebrand
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From Shark Tank to $2 Billion: How Poppi Soda Nailed Their Rebrand & Went Viral!
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Meet Allison Ellsworth, the founder of the soda company Poppi
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Dena Nguyen | Brand Designer on Instagram: "The most successful beverage rebrand in the 21st century… @drinkpoppi. Did you know that before they were called poppi, their brand name was actually Mother Beverage? In 2015, founders Alison and Stephen Ellsworth had this idea to create a prebiotic soda with apple cider vinegar, containing health benefits while still tasting good. They started selling them at farmers markets and the initial drink branding was very artisanal, the design felt stern, and
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