Will 4chan still be seen as an innovator under new owner?
4chan, the anarchic website dubbed "the id of the Internet," looks set to stay true to its ethos under its new owner, Hiroyuki Nishimura, says the co-chief executive at TMW Unlimited.. From Campaign US
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Case study: How fame made Snickers' 'You're not you when you're …
Oct 26, 2016 · Joan Collins & Stephanie Beacham 2012 Snickers Commercial Snickers needed to up its game. From 2007 to 2009, growth for Snickers lagged behind other global chocolate brands, both in relative and absolute terms.
Oreo's local-first, globally connected COVID-19 strategy around ...
Apr 9, 2020 · From Ritz and Chips Ahoy to Trident and Cadbury, Mondelez has many popular brands in its portfolio, but Oreo is the most well-known, with fans in more than 100 countries around the world.
The tech behind the spatial web | Campaign US
Jul 13, 2022 · Companies across all different industries are looking to move beyond Web1 and Web2 to Web3 or the Spatial Web. The next iteration brings together the latest revolutionary technologies — such as augmented and virtual reality, immersion, artificial intelligence/machine learning and blockchain — to help facilitate the metaverse.
'Dumb Ways to Die': the story behind a global marketing …
Jun 20, 2013 · For Melbourne’s Metro Trains, whose public safety viral "dumb ways to die" is already one of the big successes of this year’s Cannes Lions festival, it has been a remarkable six months.
Campaign50: Watch the ads that made HHCL great | Campaign US
Whether you viewed its creative output as refreshing or a case of the emperor’s new clothes depended on what you thought of using laundry baskets to launch First Direct or the moral justification for featuring a supermarket worker with Down’s syndrome in a TV ad for Fuji.
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Why magazines still matter, define and drive change
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You’ve got mail: Say goodbye to the AOL brand | Campaign US
May 4, 2021 · Start Your Free 30-Day Free Trial . Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events.. Become a subscriber