A positioning map is a graphical illustration of your product’s unique benefits that differentiate it from similar products by competitors within your industry.

A positioning map enables you to visually compare your product’s positioning against competitors within your industry. This visual representation allows you to identify gaps and opportunities for …

The positioning map is a two-dimensional graphical representation of marketing positioning, also called a perception map; it shows the position of a company, a brand, or an individual product …

Jun 2, 2025 · A positioning map is a graph used by market researchers and companies to describe and understand the panorama of a brand or product in relation to the competition …

Sep 13, 2024 · A positioning map, also known as a perceptual map, is a visual tool used to display customer's perceptions of the business's market offerings compared to competitors.

Mar 13, 2025 · A positioning map serves as a strategic tool to visualize your brand’s position relative to competitors and the broader market environment. However, not all positioning maps …

Jun 19, 2024 · A brand positioning map is a visual tool that helps businesses understand their brand’s position in the market relative to competitors. It plots brands on a graph based on key …

A positioning map is a graphical depiction of how consumers view different brands within a specific market space. It typically plots two key variables that matter to customers, like price …

A positioning map is a visual tool used by businesses to illustrate the perception of their products or services on various axes that represent different attributes.

Jun 9, 2024 · A positioning map is an essential analytical tool in marketing that allows you to visualise where your brand stands relative to competitors. By effectively leveraging this tool, …