By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent.

Matomo Analytics is the #1 open-source web analytics platform. It is 'free' software, giving you the freedom to access the source code free of charge.

Import historical data and future-proof your analytics with Matomo. Use our privacy-friendly insight tools to understand your website visitors and optimise your site journeys and conversion funnels.

The #1 open-source alternative to Google Analytics that offers 100% data ownership, privacy-friendly features, and conversion optimization tools.

To find out if Matomo is the right web analytics tool for you, check out this comprehensive and ever-expanding list of features. Click here!

Matomo Analytics offers Cloud and On-Premise hosting services to ensure you remain in complete control. Compare pricing and protect your data with Matomo.

Getting started Get started with Matomo Analytics by learning the key concepts, how to use Matomo, and useful How-to guides, including how to migrate from Google Analytics.

Finally you can have everything with Matomo all-in-one web analytics platform. Have your CRO, SEO, Visitor Profiles and Tag Manager all in the one place.

Matomo is the ethical analytics alternative where you won’t make privacy sacrifices or compromise your site.

What is Matomo? Matomo is the leading open-source web analytics tool designed to help organisations make more informed decisions and enhance customer experience while …