Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands.

Nov 25, 2025 · Measured is the pioneer in incrementality-based measurement, seamlessly integrating Media/Marketing Mix Modeling with ongoing geo-testing and platform data. Their …

Aug 21, 2025 · For a master class on advanced measurement, download our latest guides: The Future of Media Mix Modeling and The CMO’s Guide to Causal Media Mix Modeling, and book …

Smarter modeling, calibrated decisions. With Measured’s integrated, bi-directional MMM, you get answers fast without losing precision.

Measured is the top choice by modern marketers. See why 250+ leading brands use Measured to maximize media efficiency & grow their business.

Jul 25, 2025 · Traditional attribution alone isn’t enough. Measured delivers causally validated insights that prove which investments drive real business outcomes. Ready to optimize your …

Enterprise teams choose Measured because we uniquely combine analyst-grade expertise and triangulated data into a productive partnership that delivers clear answers to what’s working …

Mar 20, 2025 · There are numerous reasons why Multi-Touch Attribution (MTA) is a reckless choice for today’s marketers. One of the biggest and riskiest is MTA’s dependence on …

Jun 25, 2025 · With Measured’s new Media Plan Optimizer, marketers can harness the power of causal measurement, triangulated insights, and fast scenario planning, all in one tool that’s …

Discover, learn & grow with Measured. Get the guides, webinars, ebooks and all major scoop about incrementality.