Fox has acquired one-third of Penske Entertainment, which owns the IndyCar Series and Indianapolis Motor Speedway.

MLS SVP/Partnership Marketing Sana Shuaib is leaving to join TKO Group as SVP/Partnership Marketing & Digital.

Details of Levy's food and beverage concessions contract with Michigan State athletics, signed June 30, 2025. The deal runs ...

Evolv Technologies has struck a $75M credit facility deal with MidCap Financial, a subsidiary of Apollo Global Management.

SailGP's U.S. team has found a new investor in Next 3, the investment platform backed by the NFL's Tisch family.

Playfly Sports will handle local media sales for three teams under MLB’s TV umbrella as part of an expanded deal extension ...

It’s been more than five months since leadership from the PGA Tour met with Saudi Arabia’s Public Investment Fund at the ...

The Univ. of North Carolina is placing big bets on international sports with plans for a 25,000-seat complex a few miles north of its main campus.

The July 30 edition of the SBJ Marketing newsletter features reporting on Visa's program for cardholders for FIFA World Cup ...

MLB Network on Sunday afternoon drew its best audience for a HOF Induction Ceremony since 2019, with an average of 247,000 ...

Athletes Unlimited Softball League has released key performance indicators following its inaugural season, highlighted by 20 ...

The NBA today announced that the Orlando Magic and the Memphis Grizzlies will play regular-season games in Berlin on Jan. 15, ...