Explore data driven marketing strategies that analyze viewer habits of Emmy-nominated titles from the latest eligibility ...

Explore the new CTV ad spend data in France as Nielsen enhances its Ad Intel product with deeper insights and analytics.

FIFA World Cup 2026™ and Peacock’s ‘Love Island USA’ Power NBCU-Versant to No. 2 in Nielsen’s Media Distributor Gauge with ...

Discover how the AI product roadmap with sports aims to tackle deployment challenges and improve media operations.

Explore CTV Ad Intel Italy and discover how Nielsen enhances ad insights for effective campaign planning across platforms.

Another season of college football is underway, following a record-breaking year where viewers consumed more than 179 billion minutes across Nielsen-rated networks—a 9% increase year-over-year.

New York doesn’t just host the U.S. Open; it’s the most engaged tennis market in the country. The gap between New York and the rest of the nation highlights the deep link between home-court advantage ...

NEW YORK – August 25, 2026 – Today, Nielsen released the Q2 2026 edition of the Ad Supported Gauge. Overall in the second quarter, ad supported TV captured a 71.5% share of total viewing, which ...

New York – August 19, 2026 – Nielsen today shared a number of key enhancements to its currency methodology before the new broadcast TV season. Together, these updates make Big Data + Panel currency ...

NEW YORK – August 18, 2026 – Nielsen’s June 2026 reports of The Gauge™ and Media Distributor Gauge revealed several key drivers that impacted television viewing trends: The highly anticipated FIFA ...