Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ...

In today's media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and sellers going into the ...

With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how industry advertising spend is changing over time. Empower ...

London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience ...

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code ...