Adland could do with a boost from this summer's men's World Cup in America but it doesn't look lioke being the bonanza some hope for. WARC's new global Ad Trends predicts revenue of $10.5bn, up on ...
Lots of brands linger in people’s minds because of advertising they produced years ago, brand-building stuff unlike the torrent of digital we enjoy today. Old Spice is one such, launched on an ...
Taking on a big new job when there's a major merger in the wings is always going to be a risky business but life at what used ...
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