Adland could do with a boost from this summer's men's World Cup in America but it doesn't look lioke being the bonanza some hope for. WARC's new global Ad Trends predicts revenue of $10.5bn, up on ...
Lots of brands linger in people’s minds because of advertising they produced years ago, brand-building stuff unlike the torrent of digital we enjoy today. Old Spice is one such, launched on an ...
Taking on a big new job when there's a major merger in the wings is always going to be a risky business but life at what used ...
IAB Sweden kicked Meta out. The UK gave it a Gold Standard certificate. The gap between those two decisions is where you'll ...
A sign of the way the ad market is increasingly dominated by Big Tech - notably Facebook and Instagram owner Meta and YouTube ...
Publicis CEO Arthur Sadoun is very happy to tell us that people come first in his ever-expanding AI-driven empire, and he's ...
Brand ambassadors are ten a penny these days - the entire Beckham family seem to be ambassadors for themselves (with one notable exception.) But English national treasure Joanna Lumley fronting up for ...
Every now and then an agency gets to the point where everything it touches seems to turn to gold. Must be confidence. Adam&eveDDB had it for a while in the UK (it remains a top performer despite many ...
The Ineos Grenadier, chemicals magnate Jim Ratcliffe's rival to the Land Rover Defender, was, indeed, dreamed up and named after a pub - albeit a rather posh one in London's Belgravia. At the time it ...
There must be something in the water at M&C Saatchi as its management is undergoing yet another upheaval with CEO Zaid Al-Qassab leaving after less than two years with non-executive chair Heather ...
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