Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Today's environment presents steep challenges for newspaper and magazines looking to grow their audiences. Never before have consumers had so many media choices available to them. Yet publishers are ...

News publishers should understand the emerging AI content infrastructure of CoMP, RSL, and SPUR — and now is the time to ...

At the recent Cannes Lions Festival of Advertising, the platforms took centre stage, replacing — both physically and ...

INMA this week launched a mobile app version of “Ask INMA,” its AI-powered answer engine, making more than a decade of the association’s research, case studies, best practices, and member insights ...

ACM transformed its Explore travel brand from a standalone destination into a network‑native product that lives across more ...

The International News Media Association (INMA) today released “ How News Brands Answer: Why Should I Trust You?,” a new report examining how news publishers must rethink brand strategy as artificial ...

When Dainik Jagran wanted to build a greater connection with audiences and provide greater value to advertisers, it ...

Grupo RBS redefined how social journalism is organised within the newsroom, making it part of the dedicated editorial ...

Research identifies four connected gaps (strategy, audience trust, capability, and skills) that continue to prevent newsrooms ...

This week, Francois Malan, head of events for Media24 in South Africa, explained how the company used a live fitness event to ...

T wice per year, Benedict Evans produces a big presentation exploring macro and strategic trends in the tech industry called AI eats the world. It’s a hefty 79-page deck. I read ...