The challenger energy drink brand skips the typical ambassador contract and gives Travis Kelce, Kai Trump and Olivia Dunne ...

Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers.

Hyundai is putting 28 years of Hope on Wheels fundraising behind "Mark of a Warrior," a new campaign fighting childhood ...

Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football ...

B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, says ...

The ANA said creativity is very important to B2B advertising, but few said they were confident in their company’s ability to ...

New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use ...

As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after Designer Brands acquisition.

Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its direct-to-consumer website, where 45% of customers are repeat buyers, and Ulta as its ...

Sales for the alcoholic spirit known for its bad taste have quadrupled since 2018. The brand’s marketing hinges on consumers trying the shot with friends and sharing their experience. Malört knows it ...

OxiClean’s marketing program with Major League Baseball is the brand’s highest return on investment of all its programs — period, said Kevin Sherlock, Vice President of Fabric Care Marketing. The ...