The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification ...

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both ...

Campaign’s take: Lahori Zeera’s second outing of Har Koi Peera Lahori Zeera does what most sequels are afraid to do: it stays ...

INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens ...

The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour ...

And adoption is growing rapidly. A recent BCG report found that shopping-related Gen AI use grew by 35% between February and ...

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising ...

Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for ...

Ruder Finn has reshaped its India leadership at a time when integrated marketing firms are being pushed to prove both scale ...

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

Following Omnicom’s acquisition of IPG, which created the world’s largest ad holding company, the industry watched as the ...

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become ...