Application monitoring tools are software solutions designed to track and analyze the performance, usage, and behavior of mobile applications. These tools collect data from various sources within the ...

Cansu Agaoglu is Director for Europe at Adjust, the mobile measurement and analytics platform. At Business of Apps London 2026, she laid out a four-pillar framework for measuring app growth in a ...

The award recognizes BIGO Ads’ full-funnel growth system, combining AI-powered user acquisition, real-time in-app bidding, and monetization intelligence to support ROI-based growth for advertisers and ...

This section is dedicated to the affiliate networks that support the CPL (Cost Per Lead) commission type. In affiliate marketing leads are the next most valuable goal for advertisers to acquire to be ...

This in-depth report delivers a complete overview of the fintech app market, highlighting detailed charts on market trends, performance metrics, market share, engagement rates, and benchmarking ...

For over a decade, Business of Apps Berlin has been where Europe’s app growth leaders go to find the strategies, tactics, partners, and connections that move the needle. This November, we’re giving ...

Chatbots have dominated the app store conversation for more than two years, pushing major companies to either compete directly in generative AI or weave AI features into their existing apps. Most of ...

Home Video Shorts Dataseat on Transparent Mobile DSP, UA & CTV Solutions | Business of Apps London 2026 ...

Home Video Shorts Apple Already Knows What Your Install Is Worth Apple Already Knows What Your Install Is Worth ...

At Business of Apps London 2026, Aidan Rouse, Head of Growth Advertisers for UK & Nordics at Snapchat, made the case that most growth teams are optimizing for where credit lands, not where growth ...

Conversion rate is an important metric for app marketers, as it indicates the effectiveness of an app's store page at convincing a user to install the app. While a lot of users typically search for ...

On September 17th, 500+ senior leaders from across the app economy will gather at Convene, Midtown for Business of Apps NYC (formerly App Promotion Summit). Registrations are already up 41% ...