From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and ...

Things aren’t looking great for the local TV broadcast industry these days, financially speaking. Just look at the credit ...

With buyer gripes around quality supply and publisher gripes about low CPMs, curation is starting to feel reminiscent of ad ...

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

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At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their ...

Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign ...

We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles ...

Nobody likes social media bots… but what about users who act like bots? Plus, even telling someone to go vote might get your content flagged.

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional target.

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages.