Google will not be required to break up its ad tech business, despite a federal court ruling that found the company operated a monopoly last April.

The company, which helps advertisers pick the right tech partners, is also launching an accelerator program to help tech ...

CTV’s growth will hinge on randomized experiments that prove premium video advertising delivers incremental business results.

A lawsuit filed by the FTC and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than ...

TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it's using AI ...

ChatGPT, Reddit and Roblox are big enough to be subject to the EU's DSA. And: The world considers social media bans for users ...

Dive into AdExchanger's The DSA coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Social Media Ban coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Shannon Ferguson coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Paramount+, unlike Netflix, announces a subscription-free option; Havas announces plans to go AI-first; and Faire’s Promoted Listings platform targets wholesalers, rather than individual customers.

AI marketing platform Optimizely announced the launch of Virtual Teammates, blurring the line between human employees and AI ...