All products featured on Ethos have been independently selected by our editorial team. When you buy something through our links, Ethos may earn an affiliate commission. While Reformation may have set ...

All products featured on Ethos have been independently selected by our editorial team. When you buy something through our links, Ethos may earn an affiliate commission. Japan’s eco travel scene has ...

Discontinued perfume bottles are selling for thousands, and vintage Guerlain and Nina Ricci formulas are being hunted by collectors who want something the TikTok era cannot replicate. Djedi, a ...

Neuroscience has been pointing toward the same conclusion for decades: the brain’s most restorative state is not stimulation but its absence. Here’s why a growing category of travelers is booking the ...

Dior’s wellness arm is no longer a sideline — a permanent Portofino spa, a postpartum program for new mothers, and a home collection of cannage-stamped objects map a fashion house’s full conversion ...

Elon Musk’s SpaceX went public with a valuation containing twelve zeros. Some reactions, in order of appearance. SpaceX priced its IPO at $135 a share on Friday, selling 555.6 million shares and ...

More than 530,000 people walked the Camino de Santiago in 2025, setting a new record. The majority were not religious. Here’s what the psychology research says they’re actually looking for. At some ...

A cardiologist in Finland spent 20 years measuring what weekly sauna use does to the heart. The findings have reshaped how longevity researchers and wellness hotels think about heat. There are ...

Olivia Rodrigo’s Daisy Chain Fields festival revives the Lilith Fair idea for an all-women lineup. Does a single-gender festival still matter in 2026? Just days after releasing her third studio album, ...

The womenswear label Marcella cuts garments to waste nothing; the knitwear brand Krimson Klover starts with the fiber. Both are testing how far durability-first design can scale. After nearly two ...

Stella McCartney pitched a reality show about eBay’s weirdest listings at Cannes Lions, then made the case that recommerce is the future of luxury. Stella McCartney built a fashion house on the ...

Josh O’Connor would rather garden than premiere — and the stress and longevity benefits of gardening suggest the actor is onto something. Josh O’Connor plants things he will not be around to watch ...