The Chicago Bulls haven’t won an NBA championship since 1998. That makes their sponsorship pitch harder than it might otherwise be, despite their enormous profile among casual fans thanks to a legend ...

Stagwell has launched The Media Machine, a media-side extension of The Machine, Digiday has learned. The Media Machine is essentially the challenger holding company’s equivalent of an operating system ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...

This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Cannes Lions has a way of making experienced professionals do ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Have you ever binge-watched a show on a streamer that carries ...

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Afternoons at Cannes tend toward a particular kind of frenzy.

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Cannes Lions 2026 is gearing up to be the advertising ...

For competing apparel brands Nike and Adidas, the World Cup is a golden opportunity, but one that finds the rivals in very different positions. An apparent recovery last October, when revenues ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Every year, the advertising industry takes over a small ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Ask anyone on the Croisette this week what’s transforming the ...