Netflix execs fielded the question on the minds of most investors (though definitely not subscribers): When do they plan to raise prices in the U.S.?

Netflix is starting to raise prices in some countries, as growth spurred by its crackdown on password sharing starts to fade. The company told investors on Thursday that it was "working to improve our monetization by refining our plans and pricing" and had already increased prices over the last month.

Netflix is due to report third-quarter earnings after the closing bell on Thursday. Wall Street will be focused on subscriber trends and momentum for the advertising tier — as well as the prospect of price increases in the near future.

Netflix earnings are coming after the bell Thursday, with analysts generally bullish on the stock that has already risen more than 40% this year.

Netflix reported strong third-quarter earnings, in a sign that its content mix, including "Emily in Paris," and its password sharing crackdown are still paying off.

Netflix Inc. added more than 5 million customers in the third quarter, and eclipsed Wall Street’s expectations on every major financial metric despite a new programming slate constrained by last year’s strikes in Hollywood.