After a week of cryptic clues, Lewis Hamilton finally put the mystery to bed — and told fans to literally “follow the smoke.” ...

After taking on tequila, Lewis Hamilton's non-alcoholic Almave is launching its first mezcal, made from Espadín agave.

Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

Ferrari F1 driver Lewis Hamilton has suffered a fresh blow after his highly anticipated major announcement during the F1 2025 ...

Today, Almave, the first non-alcoholic agave spirit co-founded by Seven-Time Formula One™ Champion and Entrepreneur Lewis ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

F1 fans lost their minds thinking Hamilton was going to announce his retirement, but August 8 merely marked the reveal for ...

There's a story in the smoke', but it sure as hell was not the story that fans expected when Lewis Hamilton teased that ...

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...