Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage ...

McDonald’s shares lost 16% of their value between January and July, their worst half-yearly run since the global financial ...

To attract consumers with tight budgets, fast-food chains are bundling select menu items at around $5, but lower-income ...

Yum! Brands, Inc. enjoys sustained revenue growth, driven by the strong performance of KFC and Taco Bell, but inflation ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these ...

A focus on value -- along with hot products like a "Minecraft"-themed meal -- helped McDonald's turn around its sagging sales ...

ANN DURBINUn enfoque en el valor, junto con productos populares como una comida temática de “Minecraft”, ayudó a McDonald’s a ...

Yum Brands, the parent company of Taco Bell, KFC, and Pizza Hut, is doubling down on attracting Gen Z customers, its CEO told ...

The Byte system of AI technologies is helping power advanced Voice of the Customer tools while improving the drive-thru ...

Dinner for four (or more) gets tricky fast, especially when time’s short, appetites are big, and no one agrees on what to eat ...

McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.