With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

A brutal patch for bond returns began in September as buyers sold longer Treasurys. The action has been fed by concerns about the staying power of inflation, the growing U.S. deficit, and worries ...