Reliance's pricing strategy has always played a pivotal in company’s grand success and forced brands like Tata to reconsider ...

Mukesh Ambani-led Reliance Industries is set to shake up India’s Rs 38,000-crore beverage industry with the relaunch of Campa ...

Reliances pricing strategy has been key to its massive success, prompting companies like Tata to rethink their tactics.

The Mukesh Ambani-owned company is also planning to implement a pricing strategy and higher margins for retailers.

Reliance's pricing strategy has always played a pivotal in company's grand success and forced brands like Tata to reconsider ...

India's $4.6 billion soft drink market has long been dominated by Coca-Cola and PepsiCo, but Reliance's entry is now causing ...

Reliance Retails Campa Cola has disrupted the beverage market with its Rs 10 pack in PET bottle, forcing the rival beverage ...