Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

Starbucks has appointed Tressie Lieberman as its new global chief brand officer from 4 November 2024.

Starbucks (SBUX) has named a new head of global branding to help revive the struggling coffee chain. Tressie Lieberman will ...

Just as he did in his early tenure with Chipotle, when he referred to the brand as “invisible,” new CEO Brian Niccol wants to ...

Starbucks (SBUX) has the money to tackle its staffing issues, according to William Blair analyst Sharon Zackfia. By investing ...

In an open letter to employees last month, Starbucks’ new CEO, Brian Niccol talked about what he thinks the biggest problems ...

Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...