Just as he did in his early tenure with Chipotle, when he referred to the brand as “invisible,” new CEO Brian Niccol wants to ...

To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks (SBUX) has named a new head of global branding to help revive the struggling coffee chain. Tressie Lieberman will ...

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

Starbucks has appointed Tressie Lieberman as its new global chief brand officer from 4 November 2024.

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

Just when investors were expecting the restaurant to keep up with its strong trajectory, CEO Brian Niccol announced his ...

Starbucks ($SBUX) has appointed a new global brand chief as incoming CEO Brian Niccol shakes up the retail coffee chain.

In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn ...