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“The Denim Cowboy marks the culmination of a partnership that has explored reinvention and reinterpretation at every turn,” says Kenny Mitchell, Levi’s Global CMO. “It’s a new level of collaboration ...
Beyoncé's latest collab is here and it's denim on denim on denim. The musician's "Levii's Jeans" are available online now.
Beyoncé stars in Chapter 4 of her Levi's jeans ad, titled "The Denim Cowboy." It expands on previous clips "Launderette," ...
Reimagine popular Levi's styles with a fresh cowboy twist thanks to Beyoncé’s latest collaboration. The final installment of ...
Meanwhile, American Eagle and Sydney Sweeney aimed for quirky wordplay, a joke that didn’t land, and got a PR headache. The ...
Between the Cowboy Carter Tour and her latest drop in collaboration with Levi’s, denim is the moment thanks to Beyoncé.
Her Levi’s campaign is being compared with another ad rolled out by clothing company American Eagle. Read more at ...
Beyoncé was branded as "artificial" and "enhanced" in an unflattering comparison to Sydney Sweeney's American Eagle ad.