Samsung New Zealand launched an ad campaign on Thursday featuring a New Zealand man who shares a name with former Apple CEO Tim Cook. This Cook even bears a slight resemblance to the exec himself. “Hi. I’m Tim Cook, from Palmy,” the man says, opening the ad. “And I’m reviewing my new Samsung Galaxy Z Fold8.”

That isn’t Apple’s former CEO promoting the Galaxy Z Fold 8 in a new Samsung ad — “Tim Cook from Palmerston North” just happens to have the same name and look a lot like

After all the seemingly obvious reports that Tim Cook would not be in the new iPhone launch video, there he was. He was there for a purpose, and he was there because yet again, only Apple could do this.

CEO John Ternus a cinematic introduction during the company's annual event. It is the first event Ternus will be presenting at as head of the company.

Samsung has published a new advertisement for the Galaxy Z Fold 8 that features "Tim Cook" promoting the foldable.

Apple is set to hold its first major event under new CEO John Ternus on Wednesday, and one question that intrigues everyone, including us, is whether former CEO Tim Cook will speak. Per Bloomberg’s Mark Gurman, Cook will be in the audience while the video presentation plays, but he won’t be part of the video itself.

What is the eventual off-ramp for Cook, and when will Apple fully become Ternus’ company?” For most people, the answer is Wednesday at approximately 10 a.m. Pacific Time. H

Tim Cook called it a hundred-year flood in memory pricing, and now Apple is betting a $2,400 foldable iPhone can keep margins intact while rivals have already lapped the category twice.

Apple is unveiling its latest generation of iPhones on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. 1.