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Amazon Prime Day Sales Are Expected to Hit $23.8 Billion
Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.
Amazon Prime Day is a sales event many look forward to — but what is it, when is it and how long does it last? We answer all of your burning questions about Prime Day 2025 here.
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