NEW YORK—Nielsen has announced a new integration with Mediaocean’s Prisma platform that will improve audience measurement and allow marketers to maintain a single, consistent audience definition ...

An NBCUniversal executive is calling out Nielsen in a rare public critique by a major client after the media measurement company put off an update that would have led to higher reported viewership ...

A dispute over methodology changes pushed the release of February’s summary back several weeks. By Rick Porter Television Business Editor Thanks to the Super Bowl and Winter Olympics, NBCUniversal — ...

Alysa Liu of Team United States during the Milano Cortina 2026 Winter Olympic games (Photo by Vitalii Kliuiev/Getty Images/Nielsen) Trouble’s been brewing in the ratings world this month, as Nielsen ...

Nielsen is delaying its monthly Gauge report to April from its planned release next week after methodology changes raised objections from several of its clients. The report, along with the monthly ...

Streaming TV’s ascendance over broadcast and cable isn’t as complete as it seemed, a report from the measurement firm Nielsen is set to suggest. Streaming accounted for 41.9% of U.S. TV viewing time ...

Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets. The news comes on the heels of Nielsen’s decision to also discontinue ...

A+E Global Media has struck a new, multi-year deal with Nielsen that will give the company access to the firm’s measurement and media intelligence tools across its linear and digital brands, including ...

The latest Audio Today report from Nielsen has been released. And, to little surprise, the nation’s dominant audience measurement source for Radio says the findings underscore industry’s position “as ...

March 10 (Reuters) - Nielsen's [RIC:RIC:VALCVN.UL] Gracenote, which creates metadata that identifies movies, TV programs and other media, sued OpenAI in Manhattan federal court on Tuesday, alleging ...

Industry ratings watchdog the Media Rating Council (MR) this week disclosed major problems in Nielsen's Big Data + panel measurement service that have caused "seemingly unusual changes" in its ...

The audience was roughly on par with former President Biden’s final State of the Union address in 2024. By John Koblin Television industry reporter About 32.6 million viewers tuned into President ...