To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

The best fashion logos tend to stand the test of time, and that's certainly true of the Louis Vuitton logo. The design turns ...

Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

The Snap On logo has changed repeatedly since 1920, moving from cursive scripts to a blocky, wrench-detailed design that ...

The design of Twitter’s blue check may play a role in why people have so many strong feelings about such a tiny little mark. Elon Musk’s newly unveiled plan to allow Twitter users to sport the social ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...