A flawless demo nearly fell apart behind the curtain. From a fragile prototype to a meticulously choreographed “golden path,” here’s how Apple turned a risky ...

The day began with a shiny yellow lanyard in my hotel lobby. Well, not just any lanyard, mind you, but one with the Apple logo on it, the kind of thing tech journalists quietly treasure. Because it ...

Apple has outgrown Steve Jobs’ classic 2x2 product matrix with the iPhone, and we’re starting to see some true growing pains.

Some customers criticized the product for its steep price tag of between $150 and $230, comparing it unfavorably to Apple’s ...