LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...

LEGO fans are buzzing with excitement for LEGO’s new Star Wars SMART Play sets. And yes, that includes adults and kids alike. This new evolution in LEGO play, which adds lights, sounds, and ...

What started as a routine Target run turned into a galactic adventure for families in northeast Atlanta. On Sunday, the LEGO Group teamed up with Target to debut its new LEGO Star Wars SMART Play ...

LEGO is releasing its most anticipated builder collection yet, and fans are eagerly waiting to get their hands on the new Star Wars SMART Play Series. New from LEGO are seven Star Wars SMART Play Sets ...

From the moment 4-year-old Cameron first stepped out into Glimmer in Spyro 2, he knew video games were going to play a central role in the rest of his life. Though he never planned to make it the ...

Lego has unveiled several new sets, all with the Lego Smart Play technology, at Toy Fair 2026. Several new Star Wars sets were announced, including sets from the upcoming The Mandalorian & Grogu movie ...

NEW YORK, Feb. 14, 2026 /PRNewswire/ -- Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets ...

In 2022, Apple announced it was adopting a “new Home architecture” for its smart home ecosystem to improve its performance and reliability and make it possible to support different kinds of ...