Golden State Warriors point guard Stephen Curry is enjoying his newfound freedom of sneaker free agency. Last week, Under Armour and Curry Brand unexpectedly split, and Curry has since used his ...

Long before he was in the Basketball Hall of Fame, Shaquille O'Neal was an unstoppable force in the NBA and the footwear industry. O'Neal's signature Reebok basketball sneakers remain among the most ...

The Reebok Basketball President is bullish on the brand's future thanks to Authentic Brands' backing, Angel Reese's star power, and more. There are certain people in this world whose presence causes ...

Stephen Curry just pulled up to Orlando in @Shaq’s Reebok Shaqnosis 👀 pic.twitter.com/osNGN5UtGN When Shaq was asked about Steph rocking his kicks, the former ...

Shaq’s iconic Shaqnosis goes low, bringing ’90s power into today’s low-top era. Reebok’s bold return play has the Shaqnosis Low already commanding resale buzz before release. Release date, retail, and ...

'I think our people are having conversations with his people.' One of the burning questions in the NBA these days is which footwear company will Golden State Warriors shooting guard, Stephen Curry, ...

It’s a family affair over at the Shaq Brand. As AFROTECH previously told you, Shaquille O’Neal had a multi-million-dollar shoe deal on the table from Reebok. However, he walked away from the deal in ...

Shaquille O'Neal and Allen Iverson are on a mission to put Reebok back on the map for sports. Stream Los Angeles News for free, 24/7, wherever you are. The company named O'Neal Reebok's president of ...

Basketball and sneakers go together like popcorn and a movie. Michael Jordan changed the entire business with a silhouette that practically deserves its own Hall of Fame wing. Kobe Bryant made ...

Shaquille O'Neal and Allen Iverson are on a mission to put Reebok back on the map for sports. The company named O'Neal Reebok's president of basketball and Iverson vice president of basketball as the ...