Golden State Warriors point guard Stephen Curry is enjoying his newfound freedom of sneaker free agency. Last week, Under Armour and Curry Brand unexpectedly split, and Curry has since used his ...

Basketball and sneakers go together like popcorn and a movie. Michael Jordan changed the entire business with a silhouette that practically deserves its own Hall of Fame wing. Kobe Bryant made ...

The Reebok Basketball President is bullish on the brand's future thanks to Authentic Brands' backing, Angel Reese's star power, and more. There are certain people in this world whose presence causes ...

Now without a sneaker deal, Steph Curry wore the Reebok Shaqnosis Tuesday night while arriving for a game in Orlando. The choice was a tribute to Shaquille O’Neal, as the signature sneaker came out ...

In 1992, just before his rookie year, Shaquille O’Neal signed a sneaker deal with Reebok, marking one of the biggest deals signed in the brand’s history. Shaq’s move to Reebok was a calculated ...

Shaquille O’Neal‘s legacy with the sports apparel brand Reebok dates back to 1992, when O’Neal remarkably signed a signature shoe deal with the brand in his rookie season. While this story has been ...

There are superstars and then there is Shaquille O'Neal. Regarded as one of the greatest basketball players of all time, the Basketball Hall of Famer won four NBA Championships, three Finals MVP ...

The NBA great was named president of Reebok Basketball in 2023 Reebok, one of the nation’s most recognizable sneaker brands, is experiencing a cultural resurgence thanks to NBA veteran Shaquille ...

'I think our people are having conversations with his people.' One of the burning questions in the NBA these days is which footwear company will Golden State Warriors shooting guard, Stephen Curry, ...