From ancient rituals to global diplomacy, explore how thoughtful gift-giving shapes trust, power, and connection, especially across Asian and Western cultures.

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

The way you interact with flight attendants when you're exhausted and crammed into a metal tube at 30,000 feet strips away ...

A new study published in Computers in Human Behavior reveals how artificial intelligence is fundamentally reshaping social ...

Human behavior is full of surprises. Just when you think you understand how people think or act, psychology reveals quirks ...

Psychology researchers used virtual reality and MRI technology to better understand how locations help us encode memories.

Humans ask what things mean. Animals move on. That difference explains both our brilliance and much of our psychological ...

Summary: New research shows that people tend to prefer simple explanations even when complex ones are more accurate. The study found that individuals focus mainly on visible or known causes while ...

Abstract: Human Behavior Analysis (HBA) has emerged as a critical interdisciplinary field, combining psychology, sociology, artificial intelligence, and data science to model, understand, and predict ...

A new artificial intelligence (AI) model called Centaur can predict and simulate human thought and behavior better than any past models, opening the door for cutting-edge research applications. When ...

Researchers at Helmholtz Munich have unveiled Centaur, an AI language model trained on over ten million decisions from psychological experiments, which emulates human choice patterns and reaction ...