Facebook upgraded its Ads Manager and Power Editor ad platform tool, giving marketers access to more data and providing visibility into metrics all the way to a single ad. A main change in Ads Manager ...

Snap Inc desperately needs ad revenue to redirect its sinking share price. So after a year of getting mercilessly copied by Facebook, Snapchat is returning the favor by launching its take on the ...

Opinions expressed by Entrepreneur contributors are their own. Getting started with Facebook advertising should be simple. Add a post to your Page’s News Feed, click the “Boost Post” button and throw ...