It was during the 2024 NBA All-Star Weekend that the biggest names in sneakers, Nike, Adidas, Under Armour, and Puma, all lined up near a hotel lobby in Indianapolis with one goal in mind. The post ...

Coveted by shirt enthusiasts and proudly cherished by fans, few modern kits have been as adored as Nigeria's 2018 World Cup ...

Cincinnati Bengals star Trey Hendrickson is growing his brand beyond football—here’s a look at his endorsement deals.

Several users fact-checked Bagree’s tweet, and Grok confirmed that Nike’s 2025 Indian campaign exclusively featured the ...

Johnson C. Smith University (JCSU) made an HBCU x NFL connection on Friday June 13, for high-energy football action. The ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

The WNBA, the WNBPA, and 2K announced an agreement in principle for a multiyear partnership extension that will continue to ...

What better place to launch a new, transformational youth baseball and softball initiative than 900 E. 33rd Street in Baltimore? Or as Cal Ripken Jr. calls it, “sacred ground.” On the same plot of ...

Sportswear brand Nike has collaborated with athlete Faith Kipyegon to create a "slippery" running kit that includes a ...

Despite controversies, Ja Morant’s Nike deal endured and helped reshape the Grizzlies star’s public image and marketability.

See the earnings of the highest-paid golfers in the world, including Jon Rahm, Rory McIlroy and Tiger Woods—part of a top 10 ...

Designer Brands Inc. struggles with collapsing demand, shifting consumer trends, and mounting debt. Click for my DBI stock ...