UCLA's top 2027 recruit, cornerback JuJu Johnson, signs an endorsement deal with Nike ahead of his NCAA career.

Sal Frelick’s return from the break turned into a nightmare after re-aggravating a shoulder injury, forcing the Milwaukee Brewers to recall Blake Perkins while turning to rookie Luis Lara.

How recruitment will look different at LSU after this new NIL deal ...

NBA All-Star LeBron James' 23rd signature basketball shoe is 44% off in 12 colorways online for a limited time.

Indiana Fever star Caitlin Clark capped off her historic Friday night game by teasing a new colorway of her signature sneaker ...

Fanatics has become one of the most influential companies in sports, building out a massive merchandise, collectibles and ...

The case in a once-sweeping sex discrimination lawsuit against Nike is nearly headed to the hands of the jury. The ...

Getting a haircut or a fresh trim not only helps basketball players and coaches feel good, but  helps them look good when ...

Nike has had bad World Cup luck: The powerful teams it provides gear to didn’t make the final. But it also ran out of Team ...

While dazzling on-pitch battles have captured World Cup viewers across the globe this summer, the world’s biggest sportswear ...