SAVE $28: As of Oct. 23, the Apple Watch 10 is on sale for $371 at Amazon. That's a saving of 7% on list price, and the lowest its ever been on Amazon. Earlier this year, Apple announced the latest edition of the Apple Watch, the Series 10. It's a fantastic fitness wearable, with some notable upgrades on the previous model.

The Apple Watch Series 10 may just have landed, but we’re already seeing steady discounts. And today it’s lower than ever: Amazon is selling the Jet Black Apple Watch Series 10 for $373, a savings of $26 off its $399 MSRP. We’ll admit that it’s not a huge discount, but it’s the best we’ve seen.

A year after releasing the Apple Watch Ultra 2, Apple updated it with a new color and added exclusive features in watchOS 11.

In our Apple Watch Series 10 review, we explore whether it’s worth upgrading to the latest wearable in spite of minimal visual differences.

W hen new Apple Watch models are released along with the latest version of WatchOS, I'm always eager to see what Apple has come up with in the way of new watch face designs. Some

This new black Apple Watch Ultra 2 is exactly the same as the natural titanium one released in 2023 and sells for the same £799 RRP. That’s why we’ve been so surprised to see UK online retailer Very selling the brand new black version at a discount, albeit a relatively small one.

The Apple Watch Series 10 is a strong upgrade, but some of its biggest features show how in many respects it’s the anti-Ultra model.