By comparing brain scans and AI predictions, a UChicago psychology student is researching how we process unexpected events ...

Athletic footwear has entered a new era of ambition. No longer content to promise just comfort or performance, Nike claims ...

When companies claim their shoes are ‘mind-altering,’ they often blur the distinction between sensory modulation and ...

Stanford psychologist Jeremy Bailenson, who studies how immersive environments reshape perception, has shown that extended ...

I struggle with the word television. Although we continue to use that term, recent market-definition debates – including in Netflix’s acquisition of Warner Bros. Discovery (WBD) assets – make it ...

Add Yahoo as a preferred source to see more of our stories on Google. A Redditor's first months behind the wheel of their new electric SUV serve as a compelling use case for how seamlessly drivers can ...

It's the most wondering time of the year. No, not the holiday season, but the time when ad industry leaders issue year-end and/or look-ahead assessments, and following on my ANA "marketing word of the ...

Mind maps show how visual structure connects ideas and establishes relationships between complex topics. Mind map examples highlight how layout, hierarchy, and color choices influence focus and ...

DURHAM, N.C. (WTVD) -- Thanksgiving has come a few days early for some people in need across the Bull City as Grace Church of Durham offered up a five-star experience. Organizers said it is about much ...

1 Department of Emergency Surgery, The First Affiliated Hospital of Anhui Medical University, Hefei, Anhui, China 2 Department of Clinical Medical, The Second Clinical Medical College of Anhui Medical ...

Loux (whose name is pronounced “lucks”) told American Songwriter that the recording came together after he was introduced to Oates “a little over a year ago” by his manager at East Iris Studios in ...

Missourians and Kansans alike can now virtually navigate the metro area within Kansas City in richer detail, including Apple’s in-street viewing feature. Here are the details. Today, Apple rolled out ...