Mattel CEO Ynon Kreiz said the firm is “very confident” about growth this fiscal year. Hot Wheels and building sets are ...

The partnership brings this shared connection to life through content, fashion and live experiences. From an original content collaboration with Royal Ballet ...

Don Prudhomme "The Snake": 4 consecutive Funny Car titles, 49 wins, the Hot Wheels deal that changed drag racing forever, and a legacy that outlasted his career.

SpaceX started in El Segundo and has since spawned more than 100 startups, many in the area. SpaceX alums sometimes call each ...

From 'Smell Segundo' to 'The Gundo': how a South Bay refinery town reinvented itself.

KPop Demon Hunters expands with Gelli Gels, Mattel dolls, action figures, NYCC collectibles, and a planned global arena tour.

Before I loved cars, I loved Hot Wheels. In 1968, I was six years old and a prime target for Mattel’s launch of its toy cars.

Hospitality design firm selected to develop six food and beverage environments for Mattel Adventure Park at VAI Resort ...

Mattel has announced is strengthening the leadership team behind its brand-centric growth strategy with three senior appointments across music, consumer products, and strategy and operations. Samantha ...

Over 40 years after licensing Barbie for a Commodore 64 spin-off, Mattel has decided that this whole video game thing is for real and is setting up an internal production pipeline to release its own ...

Mattel has announced the formation of Mattel Game Studios, a global development organisation that will create games based on the company's IP. It follows the company's February acquisition of 100% of ...