As we move into a new year, it’s important to look at the current trends in online marketing and branding to see what’s working and what’s not. While many brands and businesses continue to focus their ...

Infographics attract visual learners—which is what most of us are. And that's one big reason infographics are an ideal medium to use in digital marketing: They're more apt than solely text-based ...

You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is capable of processing visuals about 60,000 times ...

Planning your digital marketing efforts for the coming year? Digital marketing and branding agency Borenstein Group offers some advice about the top trends it anticipates for 2017. "It's time to ...

The content marketing industry is growing and it’s getting bigger than ever. With content trends such as 360 videos, live streaming, and virtual reality, the industry is sure to rise in the coming ...

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing. The art of marketing is all the right-brained ...

Consumers respond better to visual marketing, and this is one reason infographics became an instant home run when they burst onto the scene several years ago. While they continue to be a very ...

Infographics are still one of the best ways to turn dull information into sharable content. While the concept of infographics is nothing new, how they are created, shared and used for online marketing ...

There’s no denying that Instagram has become a force to be reckoned with in the social media space. With news breaking that their Stories platform has surpassed Snapchat’s and the fact that they have ...

The best content marketing is neither a perfected art nor an exact science, but a combination of both. Together, creative and analytical mindsets inspire content that drives connection, action, and ...