We got the scoop on all of spring 2025's biggest fragrance trends from three perfume experts. Read on for what they shared.

Study on petunias yields discovery that offers potential applications for breeding more resilient and pollinator-friendly ...

Luckily we spritzed and whiffed several new scents to find the seven best new florals, gourmands and even a second-skin scent ...

We tracked down 30 fragrances that stars like Drew, Taylor and Ryan Gosling said they like and actually wear—and you can too.

While the old faithfuls, like rose and citrus fragrances, will never be ousted from the ranks of best long-lasting perfumes, ...

It's the perfect time to update your scent wardrobe - from the latest versions of classic perfumes to new niche fragrances, ...

The brand new XO Khloe fragrance from Khloe Kardashian has finally launched in the UK and it's already garnered plenty of ...

"The smell is amazing, I usually go for Chanel, YSL, Thierry Mulger, Dior and Chloe. This is my new favourite and I’ve only ...

For example, on Superdrug's website, one reviewer said: "I love this perfume so much, it smells so great like fresh flowers." A second wrote: "A colleague wafted past me and she smelt divine.