It's the perfect time to update your scent wardrobe - from the latest versions of classic perfumes to new niche fragrances, ...

Tom Ford’s Rose Exposed is the fourth and newest rose perfume in the brand’s collection. A PureWow editor and rose perfume ...

We tracked down 30 fragrances that stars like Drew, Taylor and Ryan Gosling said they like and actually wear—and you can too.

Have you also wished to have a wonderful smelling garden? Then you're gonna wanna try planting these colorful and beautiful ...

While the old faithfuls, like rose and citrus fragrances, will never be ousted from the ranks of best long-lasting perfumes, ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions ... a brand that takes inspo from extinct flowers using research from the Harvard Herbarium. As it continues to grow in ...

Enter: pheromone perfume. First, let me explain what the heck pheromones are. “Pheromones are a form of biological, nonverbal communication,” says board-certified dermatologist Karan Lal ...

Breakthrough University of Florida research is unveiling secrets behind floral fragrance, thanks to an unlikely plant: ...