A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Range Rover, the luxury SUV marque under Jaguar Land Rover (JLR), has unveiled a striking new emblem, a pair of minimalist, ...

Last year there was one branding story that hogged more headlines than the rest. News of Jaguar's colourful (or as some ...

Jaguar Land Rover has revealed a new logo for its Range Rover brand, the first redesign since 1970, ahead of launching its ...

Bright pink color, a new typeface, and a missing cat in its emblem – Jaguar’s rebrand campaign has been the talk of the town since its launch. It certainly divides opinions for a car maker ...

The Jaguar emblem, which the company had said would be reimagined, is located on a gold plate next to the front left wheel, a departure from previous designs that have featured a roaring jaguar on ...

There’s a shot of the Jaguar emblem on what seems to be the tall grille of a sport-utility vehicle; that quickly gives way to a second Jaguar logo, followed by a kaleidoscopic screen with a ...