IAB UK has confirmed it won’t be excluding Meta from its membership, despite its removal from IAB Sweden last week. The Swedish trade body removed Meta on 11 March, suggesting it has not done enough ...
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IAB proposes new payment rules for AI content access
The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online. The post IAB proposes new payment rules for ...
Content Monetization Protocol (CoMP) establishes a standardized approach for AI systems and content owners to enable commercial agreements, reduce risk, and support a sustainable global information ...
WASHINGTON, March 3, 2026 /PRNewswire/ -- Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, will host the 2026 IAB Public Policy and Legal ...
The UK’s digital ad market exceeded £40bn in 2025, rising 10% year-on-year, according to IAB UK’s latest Digital Adspend ...
NEW YORK, Feb. 26, 2026 /PRNewswire/ -- The 2026 IAB NewFronts marks the true arrival of the always-on future where the video marketplace operates in real time and is increasingly powered by AI-driven ...
The program will award passing retailers with a certification badge that the IAB says will be used to “signal their compliance and leadership” to “support fair competition, increase confidence in ...
The Drum sat down with former IAB chairs and key industry figures to mark the organization’s 30th anniversary. The result is a new video and special deep dive exploring how digital advertising evolved ...
It’s not exactly a secret that many advertisers are using generative AI in their marketing, from producing copy to editing images. What isn’t always as obvious is exactly when those tools are being ...
NEW YORK—The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its 2026 Annual Leadership Meeting. “While ...
NEW YORK, Jan. 15, 2026 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched its first-ever AI Transparency and ...
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